Statement necklaces are red hot.
These large necklaces have the power to spice up any outfit. Yet due to their size, we've noticed some companies are having trouble merchandising these necklaces in-store.
The key to successfully packaging statement necklaces is to make sure that the packaging allows the statement necklace to be displayed as if it were on someone's neck. You should avoid all packaging options that cause the necklace to "bulk up", as it makes for a poor customer experience and will display your jewelry poorly.
From our experience, here are the best 3 packaging options for statement necklaces.
Option 1: Self-Locking Foldover Card
Option 2: "Bib" Card
Option 3: Flat Card with Duel Slits
There are other concepts as well for statement necklaces, but these work the best from our experience. The key is allowing the jewelry to be merchandised in such a way that you can see the necklace fully expanded and draped nicely. If you are selling your statement necklaces online, this is less of a problem, and that opens up a variety of options depending on your brand.
Are there any other concepts you're considering for packaging your statement necklaces?