3 Packaging Ideas for Front to Back Earrings

As a product packaging company, we have our finger on the pulse of many industries. You can imagine what its like to jump from one industry to the next, working with innovators with big dreams and ambitions. Still the lion share of our business comes from being a jewelry product packaging service.

Check out some packaging ideas for a new and popular product known as front to back earrings -- also known as 360 earring studs or double sided earrings. 

new packaging ideas

New products are often rushed to the marketplace without thinking about the best way to package them. Then, things move so quickly that you don't have time to reconsider if there is a better way to merchandise the product. 

As you can see in the images above, smaller wings are a problem for these types of earrings. Hope these solutions are useful to you!

Posted on April 22, 2016 .

8 Types of Pouches, Custom Packaging Series

This post is part of our Custom Packaging series, where we outline some of the different options for the products we manufacture. Enjoy!

Pouches can be the perfect companions to other custom packaging products or they can proudly stand alone. Jewelry, accessories, and gifts are just a few items that are commonly packaged in a pouch and there are several options that need to be considered in order to create the perfect one for you.This post will serve as your go-to reference guide. 

Pouches are available in a number of different materials, and choosing that will be your first step. We’ve broken your options into two categories: classic and elegant.

Classic

Organza

Organza is a woven lightweight blend of nylon, silk, and polyester that creates a light, silky feel. Organza is a very popular pouch material, which provides a very classic look with excellent product visibility. 

Cotton

Cotton is another popular material choice. Cotton is sustainable, renewable, and biodegradable, making it an excellent choice as an eco-friendly product. Cotton will give your pouch a very classic linen or canvas look. It is important to keep in mind that when using cotton, due to its texture, it can sometimes look stiff.

Nylon

Nylon is thin and flexible, but also very durable. Nylon is a sythetic replacement for silk. It is commonly used for raincoats, because it is a waterproof material available in a variety of colors.

Elegant

Suede and Micro-Suede

Suede creates a very elegant appearance. It's look and feel is very appealing, and can often heighten the perceived value of the item you are choosing to package. Micro-suede can also be used as a more pliable option. 

Velour

Velour is inherently looked upon as luxurious material. Velour is a plush knitted fabric or texture, similar to some types of bathrobes!

Flocked Fabric

Flocking is a process of depositing many small fiber particles onto a surface allowing it to be a great alternative to velvet and velour. It gives your pouch the same look and similar feel for a more affordable cost. 

Satin

Satin is a weave of acetate, rayon, nylon, or silk which creates a silky appearance. It is a lush fabric that can dress any product up.

Leatherette

Leatherette is more commonly known as imitation leather, and is often used where a leather like finish is desired, but out of budget.

Next Steps

Once you’ve decided upon your material you can move on to choosing all of the other factors that will take a basic pouch and make it unique for your brand. Here are a few things to consider:

Size & Color

Pouches can be produced in any size, color, or pattern of your choice. 

Ribbon vs Rope

Most pouches will be paired with a ribbon or a rope tie. For example, organza pouches typically have a satin ribbon to compliment its dainty look while velvet pouches have a thicker more substantial rope tie that works with the thicker velvet.

Basic ribbon and rope are not your only two options. You can add a tassel to the end of your tie, or you could add a beaded embellishment. 

Your ribbon can also be a contrasting color. You could pair a white pouch with a black ribbon; this gives you the option to either match the print on the pouch, or to simply give it a little more character.

Logo

You can choose to incorporate your logo or message a number of different ways. The most common approaches are printing, and hot stamping, directly on either the pouch, or the ribbon, as you see pictured.  

Other Key Considerations

If you are working with products prone to tarnishing you can add a tarnish resistant coating to the inside of your pouch. 

Certain materials are more apt to show dust and markings. For example, flocked fabric has a tendency to retain dust particles that are difficult to remove. Dust that may accumulate on an organza material can easily be dusted off. Each senario is different and should be discussed with a pouch professional. 

Conclusion

Pouches allow for just as much design and personalization as any other custom packaging product. There are material options that will work for any product line and ways to ensure every pouch can be unique. 

We hope this post aided in helping you better understand your drawstring pouch options!

Posted on February 5, 2016 .

5 Unique E-Commerce Shipping Box Styles and Options

Introduction

So, you are starting to see the value in paying attention to your e-commerce packaging -- that is great news. 

Most brands do not realize why e-commerce packaging is so important, so it's likely that you are going to be delivering a customer experience that is better than your competition. 

For the purpose of this post, I want to outline some different shipper boxes styles and options that you have. We are not going to get into the actual unboxing process here or discuss which corrugate to choose, but rather review the different dielines and styles of boxes that are available on the market.

You probably know the standard ones, so I thought it would be helpful to show you some unique options. if nothing more, this will open your eyes to the fact that there are more possibilities and options for your e-commerce packaging than a standard corrugated box.

Let's dive in.

1. Butterfly Doors

With this shipper box, the customer opens the box by slitting a piece of tape in the middle of the top of the box. From there, the customer is pleasantly surprised to see the box open in an unorthodox way. Using this dieline is different from the status quo, which can be useful to create an experience that your customers remember.

unboxing.jpg

2. Self-Locking Box

This box opens from the top, but actually locks into itself. You would still need to tape this box together before shipping, but it feels very neat and organized. Everything seems crisp and in place, leaving your customers feeling that their order was handled with care.

3. Birchbox

This now iconic dieline from Birchbox is unboxing genius. Not only does it provide a unique experience for the customer that they were not expecting, but it folds completely flat. This makes the remaining corrugate easy to recycle.

Birchbox.jpg

4. Adding a Pull Tab

Let's mix it up a little now. You can implement a pull tab on your box to make it easier to open. This is popular with FedEx boxes. This leaves the customer with a memorable experience, and removes the need for the customer to use a knife when opening this e-commerce packaging.

5. Traditional Mailer

We've all seen traditional mailer packages. They have two tabs that fold and lock into the box. I figured I would include an example here from Tory Burch. What makes this unboxing special is the color and material selection. I am including this here to give an example of how even a traditional shipping box (this style is known as a mailer) can be spruced up when giving attention it deserves.

Conclusion

I hope this post was helpful in illustrating that there are a large number of shipper box styles and options that you can choose from. Keep in mind that the more complex you get, the more the cost will increase in your box. 

When you are buying packaging, you can keep your cost down by using standard tools. However, standard tools are not going to give you a dieline that makes your customers say WOW! This is a choice that you need to make.

Keep thinking big.

Posted on January 29, 2016 .

Packaging Trends 101: Holographic Foil

It's been all over the market for a while. While this packaging trend is not appropriate for all markets, it has the power to catch a customers eye really effectively.

More than ever, products are required to stand out from the rest of the pack. We live in a world where competition is fierce, products are seen as commodities, and prices are pushed down. You need to stand out and offer something different, even if your actual product is the same as others on the shelf.

You need to market your product more effectively than the person offering the lowest price. We all know one way to differentiate your product is in the packaging, and this just may be the trend for you.

Posted on January 22, 2016 .

Why E-Commerce Packaging Is More Important Than You Think

E-commerce packaging is more important to your future than you think. I would say that 1% of marketers are taking advantage of everything a great unboxing can offer.

Many brands are starting to understand what options are available for e-commerce packaging, but few understand why unboxing is so important. In this post, we will talk about unboxing, why it matters, and how it can help retain and attract new customers.

With more products being sold online each year, e-commerce packaging is now central part of your customer experience. Most brands do not realize this -- or do realize it, but have failed to execute.

How most brands are still shipping their products

This is how most brands are shipping their products to customers.

Why do brands ship their products in such a careless way, compared to every other area of their business which strives for excellence? 

Because it's easier. But that alone doesn't make it a good business decision. It can be hard work to perfect your e-commerce packaging, especially as your company grows larger and larger.

Be very careful to quickly justify any reason for not focusing on your unboxing experience. If you do, you are making a conscious decision to give your customers a worse customer experience than a (growing) number of your competitors. And when that begins to damage your brand equity, you have only yourself (and your team) to blame.

“... you are making a conscious decision to give your customers a worse customer experience than a (growing) number of your competitors.”

Imagine two packages arrive at your doorstep

For a moment, let's step away from theory and go to a real life example. Let's see how you would respond as a consumer.

You come home from work and two packages are sitting on your doorstep: one from Company A and one from Company B.

Company A arrives in a beautiful box. The colors are well thought out and resemble the same brand image as their social media profiles and website. Furthermore, you open the box and everything is neatly packed and organized. There is a small post card included greeting you as a customer, as well as inviting you to connect with them through social media.

Company B, on the other hand, ships in a blank corrugated box. The box is over-sized, contains way too many packaging peanuts, and your packing slip is folded carelessly. 

Would you agree that equity skyrockets for Company A and brand equity nose dives for Companies B?

I think you'd say "yes" if you are being unbiased.

"Of course, it's better to be Company A, but does it really matter?"

This is where most brands are right now in their thought process. They "get it" but they aren't doing anything.

"Sure, I'd rather be Company A, but does it really matter and is it worth the effort to become like Company A?"

If building brand equity is important, yes. It really matters.

Because Company A makes B look really bad. Years ago, everyone was shipping boxes like Company B, and there was no barometer for comparison. Today is much different, as some brands (not many but some) have caught on. The standard for how any relevant brand ships their e-commerce products is changing quickly.

It's time that marketers wake up and realize that e-commerce packaging is not merely another component to procure. Rather, it's as central to your customer experience as your social media, website and customer service.

If you still need more convincing, let's talk about how unboxing can help with retaining customers and attracting new customers. I know that will get your attention.

How to retain customers via unboxing

There are a number of ways that a strong unboxing experience can help retain customers.

1. Stay relevant (and avoid looking like a dinosaur).  How do you feel when a brand has an outdated website? Even if the company has a strong reputation and great products, you wonder whether or not they've lost their competitive edge -- whether they are in tune with what it takes to serve customers today.

The same thing is starting to happen to brands that neglect their unboxing. Customers will wonder why so many other brands have spent time creating a delightful unboxing experience and others don't seem to care. Our advice? Get started now before everyone else does it. Most brands still have not executed an unboxing with excellence. You can lead or you can play catch up -- that's your choice .

2. Share exciting news with customers. When a customer opens your e-commerce packaging, you have something that every marketer dreams of: Captured attention.

Today, it's really hard to get your customers attention. They skip your TV ads with DVR, they don't open your emails, and ignore your billboards. Yet -- if done properly -- you have the golden opportunity to share exciting news with your customers right when they open your packaging. News that will make them love you more and talk about you among their friends.

Are you opening a new store? Do you have a new product launching that they can be the first to learn about? Are you launching an exclusive line at a well-known retailer?

Captured attention is something so valuable, yet most will neglect it -- and most don't even realize they are neglecting it. It's hard to quantify the dollars left on the table by neglecting captured attention.

3. Get existing customers to follow & engage with your social media. Going back to the topic of "captured attention", consider including a call-to-action to prompt customers to follow your social media sites or participate with one of your hashtags (which will drive them to your social media profiles).

 

You spent the time and effort to sell this customer one great product, now get them to follow you so you can sell them great products for a lifetime. Whether you like social media sites or not -- and even if you hate social media with all your heart -- your customers are using these sites every day and you need to be there.

A word to larger companies with an existing customer base: you have a tremendous advantage over startups who want your customers. You need to begin leveraging your existing customer base who is already buying from you and use unboxing to drive them to your social media profiles. Then, if you are  great with social media, you will have a revived and booming business.

How to attract new customers via unboxing

You may wonder whether you can really attract new customers with unboxing. If so, you can trust in the fact that each of the following methods are working as we speak. 

1. Viral sharing of photos of the packaging. When your e-commerce packaging is exceptional, something really amazing starts to happen: some percentage of customers will take photos of your packaging and share it on Twitter or Instagram.  

Some will even record videos on YouTube. This not only draws attention to your company, but sets a great first impression that your company has high standards and provides a quality experience for customers.

2. Free doorstep marketing. If you live in an apartment building or dorm, you will see packages from different brands all over the place. Simply put, when the packaging catches your eye, you look and become aware of that brand name. Over thousands of packages, you can begin creating some brand awareness with zero additional effort.

3. Existing customers can attract new customers via social media. In point 3 of the "retain" section above, we talked about the value of getting existing customers to follow your social media. Once your existing customers start following you, they will share your posts and use your hashtags. Then, their followers -- new potential customers for you -- will become aware of your brand. The upside here is endless and is yours for the taking.

Conclusion

I hope we've made a compelling case to add unboxing to your list for 2016. There are more strategies that we did not discuss, but this hopefully illustrates one thing:

Unboxing really matters.

Our goal at Contempo is to bring as much value as possible to anyone selling a product. Even if you don't buy your custom packaging or e-commerce packaging from us directly, we still hope this opens your mind so that you stop neglecting your e-commerce packaging.

In the end, you'll remember us in a positive light.


Posted on January 15, 2016 .