8 Types of Pouches, Custom Packaging Series

This post is part of our Custom Packaging series, where we outline some of the different options for the products we manufacture. Enjoy!

Pouches can be the perfect companions to other custom packaging products or they can proudly stand alone. Jewelry, accessories, and gifts are just a few items that are commonly packaged in a pouch and there are several options that need to be considered in order to create the perfect one for you.This post will serve as your go-to reference guide. 

Pouches are available in a number of different materials, and choosing that will be your first step. We’ve broken your options into two categories: classic and elegant.



Organza is a woven lightweight blend of nylon, silk, and polyester that creates a light, silky feel. Organza is a very popular pouch material, which provides a very classic look with excellent product visibility. 


Cotton is another popular material choice. Cotton is sustainable, renewable, and biodegradable, making it an excellent choice as an eco-friendly product. Cotton will give your pouch a very classic linen or canvas look. It is important to keep in mind that when using cotton, due to its texture, it can sometimes look stiff.


Nylon is thin and flexible, but also very durable. Nylon is a sythetic replacement for silk. It is commonly used for raincoats, because it is a waterproof material available in a variety of colors.


Suede and Micro-Suede

Suede creates a very elegant appearance. It's look and feel is very appealing, and can often heighten the perceived value of the item you are choosing to package. Micro-suede can also be used as a more pliable option. 


Velour is inherently looked upon as luxurious material. Velour is a plush knitted fabric or texture, similar to some types of bathrobes!

Flocked Fabric

Flocking is a process of depositing many small fiber particles onto a surface allowing it to be a great alternative to velvet and velour. It gives your pouch the same look and similar feel for a more affordable cost. 


Satin is a weave of acetate, rayon, nylon, or silk which creates a silky appearance. It is a lush fabric that can dress any product up.


Leatherette is more commonly known as imitation leather, and is often used where a leather like finish is desired, but out of budget.

Next Steps

Once you’ve decided upon your material you can move on to choosing all of the other factors that will take a basic pouch and make it unique for your brand. Here are a few things to consider:

Size & Color

Pouches can be produced in any size, color, or pattern of your choice. 

Ribbon vs Rope

Most pouches will be paired with a ribbon or a rope tie. For example, organza pouches typically have a satin ribbon to compliment its dainty look while velvet pouches have a thicker more substantial rope tie that works with the thicker velvet.

Basic ribbon and rope are not your only two options. You can add a tassel to the end of your tie, or you could add a beaded embellishment. 

Your ribbon can also be a contrasting color. You could pair a white pouch with a black ribbon; this gives you the option to either match the print on the pouch, or to simply give it a little more character.


You can choose to incorporate your logo or message a number of different ways. The most common approaches are printing, and hot stamping, directly on either the pouch, or the ribbon, as you see pictured.  

Other Key Considerations

If you are working with products prone to tarnishing you can add a tarnish resistant coating to the inside of your pouch. 

Certain materials are more apt to show dust and markings. For example, flocked fabric has a tendency to retain dust particles that are difficult to remove. Dust that may accumulate on an organza material can easily be dusted off. Each senario is different and should be discussed with a pouch professional. 


Pouches allow for just as much design and personalization as any other custom packaging product. There are material options that will work for any product line and ways to ensure every pouch can be unique. 

We hope this post aided in helping you better understand your drawstring pouch options!

Posted on February 5, 2016 .